Penetapan Pasar Bersangkutan dalam Putusan Komisi Pengawas Persaingan Usaha No. 09/KPPUL/2009 (Analisis Best Practices dan Empiris)

Fintri Hapsari

Abstract


ABSTRAK               

Fokus tesis ini adalah analisis berdasarkan Best Practices dan Empiris mengenai penetapan pasar bersangkutan dalam Putusan Komisi Pengawas Persaingan Usaha No. 09/KPPU-L/2009 tentang Akuisisi Alfa Retailindo oleh Carrefour. Selain analisis best practices, penelitian ini juga menggunakan analisis empiris melalui survey konsumen untuk mengumpulkan informasi terkini mengenai pasar bersangkutan di sektor ritel berdasarkan preferensi konsumen. Hasil penelitian menyatakan bahwa metode penetapan pasar bersangkutan dalam Putusan tersebut secara garis besar telah mengikuti kelaziman proses identifikasi pasar bersangkutan dalam kerangka teoritis dan guideline, serta hasil praktik terbaik negara lain.

Kata kunci : pasar bersangkutan, persaingan, sektor ritel

 

ABSTRACT

The focus of this study is to analyse the relevant market which defined in Commission for The Supervision of Business Competition’s Decision No. 09/KPPU-L/2009  about Acquisition to Alfa Retailindo by Carrefour based on best practices. This research also using empirical analysis for gathering information present about relevant market on the retail sector based on consumer preferences through surveys. The result shows that relevant market’s delineation process is mainly has followed the prevalence of the identification process either from theory nor guidelines perspectives.

Keyword : relevant market, competition, retail sector


Keywords


relevant market, competition, retail sector

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References


DAFTAR PUSTAKA

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DOI: http://dx.doi.org/10.21002/jke.v12i2.210

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